In today’s highly competitive business world, attracting new customers is only half the path to success; the other half is retaining existing customers and turning them into loyal clients. In this context, targeted advertising and email marketing have established themselves as effective and efficient tools in modern marketing strategies. Smart use of these two tools not only increases sales but also creates continuous and meaningful engagement with customers.

In today’s highly competitive business environment, acquiring customers quickly and at minimal cost has become one of the primary concerns for managers. Traditional advertising methods, from print ads and billboards to television commercials, still hold value…

In today’s world, where online competition grows stronger every day, running an advertising campaign does not simply mean placing a few ads on Google or social media. Many businesses assume that just launching an ad will instantly drive customers to their website and boost sales—but the reality is quite different.